Episode 421 Use Variable Products in E-commerce
Show Summary
Show Highlights:
- What is a variable product?
- Variable products make for a better user experience.
- All e-commerce platforms support variable products.
Show Highlights:
Rob here again in today’s Quick Tip Podcast, I want to talk about why you need to use variable products on an e-commerce store. And I’ve looked at three projects lately. Two I’ve taken on, and I gotta tell you. They’re not using variable products, so let’s break down.
First of all, for those who don’t know, when business owners don’t don’t know what’s a variable product. A good example is T-shirts. It’s a really simplistic example, but you buy a T-shirt. You choose the color red, blue-green, and then you choose the size. Small, medium, large, extra large, 2XL3 excel that’s actually a product with two variables. One is the T-shirt size, one is the color. Two variables on that one, but the point I’m making is from a user experience, it’s what she said to say. I want this T-shirt and go down and choose the size and the color instead of having the shirt through the entire WooCommerce database of products on your website and find the exacted right one you want with the right color with the right size. That is just a bad user experience. A bad UXO, frankly.
So what I would say is if you’re building out an e-commerce store and you have variables in your products build in the variables into the products, WooCommerce does it on WordPress, Shopify does it, they all do it. Use variable products. Your users will get less frustrated with you and actually they might even buy more because they’re not as frustrated. So that’s a quick tip. Use a variable product and what a variable product is and make sure you do it and he comes all the time, Rob Cairns, CEO, chief creator of amazing ideas, of stunning digital marketing. You need to use variable products in your e-commerce stores. Have a great day.
Show Highlights Rob Cairns talks about 9 things he learned by doing Site Audits for clients. Show Notes 1. Many Users still use Admin as their default User Name.2. Most websites do not have proper security software installed.3. Most clients do not have Backups installed and if they do they have not tested them4. Most…
Show Summary Rob Cairns talks to Jason Friedman about lead generation. Show Highlights: 1. What is lead generation? 2. How do you generate leads? 3. What do potential customers look for? Show Notes
Show Summary Rob Cairns sits down with Bill West Founder/CEO at Ellipsis Technologies Inc and talks about security in WordPress Forms. Show Highlights: Show Notes Hey everybody, Rob Cairns here. In today’s podcast I’ve got Bill West with me, who’s the CEO and Founder of Ellipsis Technology, based in South Carolina. How are you today,…
Show Notes Episode 81 00:00 Hi all, how’s everybody doing today? My name is Rob Cairns, and I’m the founder, CEO, and chief creator of amazing ideas that stunning Digital Marketing. Today I want to talk about a topic that’s really dear to my heart, and one that comes up a lot in the…
Show Summary In this podcast, Rob Cairns talks about the importance of doing a plugin audit. Show Highlights: For security. Eliminate general site bloat. General Housekeeping. Show Notes Hey everybody, Rob here again. In this tip episode I want to talk about why you should do a plugin audit on your WordPress website on a…
Show Summary Rob Cairns talks to Ryan Waterbury about picking your ideal client. Show Highlights: 1. What makes an ideal client. 2. What to watch for when picking a client. 3. Things clients do to make a great partnership. Rob Cairns talks about why just being on Twitter is not enough. Show Notes Hey everybody,…