Show Summary This podcast episode of the SDM show features a discussion with Warren Laine-Naida about leveraging artificial intelligence to improve search engine visibility. The conversation emphasizes a shift in SEO strategy away from keyword stuffing towards a more semantic and entity-based approach, focusing on understanding the meaning behind search queries. Laine-Naida explains how large…
Show Summary This podcast episode from “The SDM Show” features Warren Laine-Naida discussing the SEO journey, comparing it to a long car ride where clients frequently ask about results. The conversation breaks down the SEO process into phases, highlighting the initial research and strategy, the implementation and content creation, and the longer period of seeing…
Show Summary This podcast episode features a discussion with Warren Laine-Naida about the impact of website platforms, such as WordPress, Wix, and Drupal, on search engine optimization (SEO). Laine-Naida argues that while the platform itself is a factor, technical aspects, like website speed and accessibility, are paramount for successful SEO. He emphasizes the importance of…
Show Summary This podcast episode features an SEO expert discussing Search Experience Optimization (SXO), a new approach to SEO that prioritizes user experience across multiple platforms, not just Google. SXO emphasizes brand building and creating memorable user moments to improve discoverability. The speaker contrasts traditional SEO’s focus on keywords and rankings with SXO’s holistic approach,…
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