Show Summary Rob Cairns talks to Todd Jones about What to Charge as a Copywriter. Show Highlights: 1. Thoughts on what to charge. 2. Do not charge by the word. 3. Other things to look at when charging for copywriting. Show Notes Hey, everybody, Rob Cairns here and I’m here with my dear good friend,…
Show Summary Rob Cairns and Todd Jones talk about putting value in your branding story. Show Highlights: 1. Why tighten up the message? 2. Find a story around your values. 3. Examples of what to say. Show Notes Here by Rob Cairns here and today we’re doing our I’ll be writing with Todd Jones segment….
Show Summary Rob Cairns talks to Todd Jones about Superlatives in copywriting. Show highlights: 1. What is a superlative? 2. Why not to use them? 3. What to do instead of using superlatives? Show Notes Hey everybody, Rob Cairns here and today I’m with Mr. Todd Jones and we’re doing his segment copywriting with Todd….
Show Summary Rob Cairns and Todd Jones talk about the 2nd part of his copywriting process. Show Highlights: 1. Parts 3 and 4 of the process. 2. How the process makes your copywriting better. 3. Books to help you. Show Notes Rob: Hey, everybody, Rob Cairns here. And today I’m here with my good friend…
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