Podcast Transcript

Please Note This Transcript is Approximate as we Use an Automated Service

Unknown Speaker 0:37
Everybody welcome to the with our CEO podcast where the CEO/Chief Creator of Amazing Ideas at StunningDigitalMarketing.com Robert Cairns

Unknown Speaker 0:46
talks about digital marketing, web design, work for security, branding, business life and more. Please sit back, relax, and enjoy the ride and welcome to this week’s episode.

Unknown Speaker 1:01
Everybody Robert Cairns CEO and Chief creator of amazing ideas up at stunning digital marketing. com. How’s everybody doing on this great Friday for our Canadian friends Hope you guys all have great Victoria Day May two four weekend. Enjoy the long weekend, enjoy some time with your family. Today I wanted to talk about something that came up in conversation this week. And it was with my good friend Todd Jones. We’re sort of chatting away and Todd said, You know, I wish people would buy copywriting, like, they shop at a Walmart store. And I get that analogy. So let’s carry that analogy. One more.

Unknown Speaker 1:39
People need to stop trying to promote their business and do digital marketing like we buy at a Walmart store. Let’s go one further. Let’s talk about that. Here’s the thing. When you go into Walmart, you get the five things that are up on the shelf and that product department is taking it early. There’s really no sir

Unknown Speaker 2:00
So that doesn’t help. And the reason why people go to Walmart is it’s all on price. And often the goods I hate state are inferior. The reality is it’s not the same thing. It’s comparing going into a more expensive store in terms of quality all the time. And you can go one more and say, maybe we shouldn’t do business like we’re doing $1 store or five and dime store. Same thing. You get what you pay for. And I hate to say it in the web game and happens all the time. Oh, I can do a website for 300 bucks. First of all, I don’t want in that market. Number one, my expertise is where some but number two, you’re not getting the same quality and the same results as if you buy a website that, frankly, is more expensive. So and the same thing with copywriting with Todd guts. You know, these people who say I’ll do a cheap they’re going to hand you a script and at the end of the day, what it says

Unknown Speaker 3:00
script or a template really do it makes you look like a, b, c, and d and they’re all the same. And isn’t the purpose in business? To distinguish yourself? Don’t you want to make yourself different? Think about that. Because if you’re all the same, why should the competitor go by you are person peace products. If you don’t believe me, Go read the insight advantage by Bob Robert. Boom, great book. It’s over 10 years old, my street talks exactly about making your business different. And here’s the thing, in order to make your business different, you have to pay for that. So a template a scripted copywriting stock can help you the same thing in web design, handing somebody a website that looks exactly the same as the next person with just a copy change. What could that can I do? The same thing in digital marketing. Sometimes you gotta think out of the box. Sometimes you need a marker that spark progressive

Unknown Speaker 3:58
you know, and

Unknown Speaker 4:00
Things like that. And you need to turn around it. And you need to keep kind of

Unknown Speaker 4:08
doing that. And you need to keep at it. And you need to keep caring about your business. And

Unknown Speaker 4:16
the point i’m saying is invest the money, you want to take your business where you want to take it. Don’t get caught into Walmart syndrome, or I’ll do everything on the cheap. And that will help. There might be a time in your business where you have to do that because of cash flow. But if you keep doing that, I can promise you your best business will never succeed. Not in this tough market. You might think it will, but it won’t. And frankly, I don’t know any business owner, especially me Who doesn’t want more. So think about that. Don’t get caught in a Walmart syndrome. really go out and paid for good results and I promise you, you’ll get good results.

Unknown Speaker 5:00
You won’t get what’s on the shelf that everybody else gets. Rob Cairns standing digital marketing com for the best in digital marketing needs. And by the way, if you want to see some projects I’m working on jump on over to my other set website, Robert Cairns.

Unknown Speaker 5:14
com there’s a list of projects, the link to our mailing list get on it, we’d be glad to send you digital marketing and business steps all day long. And have a great day. Bye. Bye for now.

Unknown Speaker 5:29
Thank you for listening to The With Our CEO podcast. This podcast is a presentation of StunningDigitalMarketing.com. This podcast is now available on all major platforms including iTunes, Spotify, Google podcasts, anchor and Stitcher. Please tell your friends and colleagues about this great podcast. For more information please visit our website at stunning digital marketing. com or

Unknown Speaker 5:54
Facebook page at@facebook.com/stunningdigitalmarketing. Please feel free to tweet at

Unknown Speaker 6:00
Our CEO Robert Cairns @robcairns on Twitter.

Unknown Speaker 6:03
This podcast is dedicated to Rob’s late father Bruce Cairns.

Unknown Speaker 6:11
Keep working to make your business succeed. And don’t forget, keep your feet on the ground and keep reaching for the stars.

Transcribed by https://otter.ai