(Please note the transcript is for reference and approximate)
Everybody welcome to the With Our SEO podcast where the CEO/Chief Creator of Amazing Ideas Robert Cairns
talks about digital marketing, web design, work for security, branding, business life and more. Please sit back, relax, and enjoy the ride and welcome to this week’s episode.
Hey Robert Cairns The CEO and Chief Creator of Amazing Ideas at StunningDigitalMarketing.com, the digital agency to help you with all your marketing needs. How’s everybody doing today? Today I wanted to start off by a special dedication for this episode with their CEO.
to three weeks ago tomorrow, we lost our mother now Jill’s mom, Jane Carol McDonald.
After a long hospital stay, I wanted to dedicate this episode for my mother in law chain, rest in peace. And thank you for all you did for your family. Your daughters, your sons, and more. Thank you, Jane. Now, on to this week’s episode.
Yesterday, we went through another Facebook outage and Facebook, Instagram, Whatsapp all went down for today.
As usual, the internet was up in arms like you wouldn’t believe. And where did everybody go? to voice your displeasure of all places Twitter?
Isn’t that ironic Facebook goes down and we go to Twitter. But what I really wanted to talk about, and sort of title this is do not only use rented land.
And what I mean by that is, if you’re a business, or you’re a community group, or you’re trying to connect with people, there’s a couple things you need to do. And we talked about this last month, when Facebook went down the last time and now we need to talk about the first of all, the Facebook ecosystem is Facebook, Instagram and WhatsApp. They’re all the same company. So when one goes down, typically they all go down. And a lot of businesses place other emphasis on the Facebook ecosystem.
And then when Facebook goes down, they have no way to connecting with your customers.
There’s no way we’re connecting with your fans. And they have no way of connecting with your tribe. And that’s a mistake. Facebook, Instagram, WhatsApp, Twitter, and so on, or what I call rented land.
And this space that you don’t own, but you get to use for price. Now wait a minute, somebody would argue and say, but Facebook’s free, there’s no cost. That’s actually not true. Facebook’s cost is your marketing data, and all the information that you share. That is the cost that using Facebook, and people need to remember that there is a cost. The other thing we need to remember is you can’t control Facebook. You can’t control the rules. You can’t control the terms of service. You can control what you can post them what you can’t post. You can’t control how the news feed is shown and so on. But you can control those things on your own website.
So what I’m suggesting is every business still needs to have a website, doing Facebook, social media, Instagram, Pinterest, Twitter or any other sites is not good enough.
What happens if the sites go down? What empty sites disappear? Then how do you conduct business? many business owners one pearl yesterday, because from both 630 to nine o’clock eastern, that’s a long outage two and a half hours the Facebook ecosystem was down. And they complained and they complain loudly. I actually don’t believe yesterday’s was a hardware issue. I suspect it might have been hacked. But that’s just my personal opinion.
But the point I’m making is as an organization, or as a business unit.
Take the time and create a website. Yes, they’ll be a cost of a couple thousand dollars in no question.
But this needs to be part of your marketing budget. Marketing isn’t free. Even if you’re paying a part timer, or somebody to do your marketing for you.
You’re not paying for a website, but you’re paying for your time. So there’s always a cost involved. And that cost is worth it to protect your business. Because your website you could control. You can’t control Facebook, you can’t control Twitter, you can’t control Instagram, you can’t control Pinterest, and so on. They’re going to keep setting the rules the way they see fit. The only way you can control is lead all roads back to your website, and use your website to convert your leads. websites are still necessary in business more today than ever before. When you do a Google search what comes up your website.
So think about it. And don’t place all your emphasis in the social media ecosystem. But have a website control your destiny.
Don’t only use rented land, right? As always, Robert Cairns CEO and Chief Craig are amazing ideas with stunning digital marketing. com. Have a great day. Bye bye for now.
Thank you for listening to the with our SEO podcast. This podcast is a presentation of studying digital marketing. com. This podcast is now available on all major platforms including iTunes, Spotify, Google podcasts, anchor and Stitcher. Please tell your friends and colleagues about this great podcast. For more information please visit our website at stunning digital marketing. com or
Facebook email@example.com slash stunning digital marketing. Please feel free to tweet at our CEO Robert Cairns @robcairns,
This podcast is dedicated to Rob’s later father Bruce Cairns.
Keep working to make your business succeed. And don’t forget, keep your feet on the ground and keep reaching for the stars.
Transcribed by https://otter.ai