One of the most important things that you do for your business is choosing your domain name. This is something that should not be taken lightly and a lot of thought should go into it. Does your domain name reflect what your company does? This is something that you should think long and hard about.

The journey of our CEO Robert Cairns choosing a domain name is an interesting one. If he knew 8 years ago what he knows now, the process and names chosen would be different. Let us examine how the names were chosen.

Robert first chose the domain name . This seemed ok as rbc are Robert’s initials in his name. This was a common trend with many companies at the time that was family owned. The problem with this domain name as it did not reflect what the company did. Also, it would be hard to sell the company as the domain name is tied directly to Robert Cairns.

After two years, Robert decided to change the domain name for his company to . This domain sounds a little better but is not much better. It is still tied directly to Robert by name. It also still does not reflect what the business does.

3 years ago Robert rebranded his company for the third time. This time he chose the domain name . This is the domain name that made the most sense. Finally, a domain name that will stay for a long time. This domain reflects what the business does – marketing. It is not tied to Robert directly by name so it can be sold or merged anytime. A much better choice.

When choosing a domain name, take the time to do it right the first time. This will save a lot of time and issues in the long run.

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